BET Networks, a subsidiary of Viacom Inc., is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.
We are seeking an innovative, highly experienced senior marketing executive to join the Marketing Team as Senior Vice President of Brand Strategy and Marketing. The SVP of Brand Strategy and Marketing will oversee the network’s marketing strategy for media, and affiliates. This executive role would elevate compelling insights about culture and trends that relate to our audience, and what that means for the BET brand that serves them. These audiences also include both our employees and key external stakeholders. The SVP of Brand Strategy and Marketing will take the lead in translating these audience insights to meet the challenges and opportunities facing our business and our partners’ businesses.