Viacom

MANAGER/DIRECTOR AUDIENCE ANALYTICS

US-NY-New York
Company
Black Entertainment TV LLC
ID
2017-7699

Overview and Responsibilities

The Manager/Director reports to the Vice President of BETN Audience Analytics. The ideal candidate is a leader possessing forward-thinking analytical skills with a background analyzing on-air, digital and convergent research quantitatively and qualitatively.

Responsibilities Include:

  • Develop innovative and insightful initiatives that competitively position and distinguish BETN on-air and digital brands in the marketplace
  • Serve as an expert on the BETN on-air and digital brands, their African American target audience, consumer insights, behavior and content consumption across all screens to clients: Sales, Programming, Marketing, Pricing & Inventory, Research, co-workers and agencies
  • Work with Research Management to establish best standards and practices for multiplatform research analysis and reporting
  • Work closely with Sales Management on presentations and strategies
  • Stay informed of industry news, emerging resources, measures and be the go-to source/resource for Ad Sales
  • Establish strong relationships with Ad Sales and Research co-workers
  • Participate in meetings, offering insights and share best practices as well as individual day-to-day happenings
  • Work independently and proactively on problem solving and creating projects to move business forward beyond day-to-day requests
  • Strive to make meaningful contributions both oral and written
  • Team with Ad Sales executives in presenting research related studies and findings

Basic Qualifications

  • Qualification/Skills: 5-8+ years in related media research

Additional Qualifications

NOTE: Depending on level of experience/skills- the role will be filled at the Manager OR Director level. Skills will ultimately be assessed through the interview process, making that determination.

  • Proficiency in Nielsen based applications (MultiTrak, N-Power, Nielsen/MRI fusion, TechEdge, Market Breaks, Lake 5) and digital/VOD/social systems and measurement (comScore, Omniture, Adobe, @Plan, Rentrak, Nielsen Social, Sharablee)
  • Expertise using consumer based studies: MRI, YouGov, Mintel etc.
  • Advanced Microsoft Office skills: PowerPoint, Excel, Word
  • Extensive background in creating custom presentations using a variety of resources
  • A comfortable and experienced public speaker and presenter
  • Works well both independently and within a large group dynamic

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